I can see this one tanking so badly, it will make a Challenger 2 look humble

They're encouraging people to put them in their back pockets.

Can they add an automatic key-lock when inserted thus?

I get enough silent calls and blank texts from friends' pockets and handbags when they forget to lock their phone without Levi encouraging them!

I'm thinking of changing my name to Zachariah.

This phone looks identical to Samsung P300 model, so my guess it's just a make-up of it with Levis labels attached.

http://uk.samsungmobile.com/wcms/products/phones/phonedata/features/UK-SGH-P300.jsp

Nice model btw.