The cost of bribes to slash and burn pricing to ebay landfill or the price of shame for faltering in front of Sony. World's most unlikely winner in any format war (just ask the internet) unexpectedly wins after making large bet with entire games console division as the wager, internet falls quiet on news prepares for new lolcats commentary.

PH because she knows both how to inflict shame on her family while also being personally impervious to it herself cf. pop career, smutty video infamy, owner of the second most papped minge ... etc