Once upon a time, there was a UK off-road vehicle manufacturing company called Land Rover. This company made several styles of off-road vehicle, from the basic, stripped down and rugged Defender all the way up to the full-featured and comfortable Range Rover. In between these two was a comfortable yet capable off-road vehicle called the Discovery. Discovery was fitted with a device called ARC, the acronym for Anti-Roll Control. This system allows the suspension to dynamically adjust the resistance in each shock absorber, preventing the very heavy body of the vehicle from rolling in the corners.
Unfortunately, some mean old Lawyers came to ruin their fun. "ARC" needed to be renamed! " People will believe anything," the lawyer says "and we mustn't tell them something which they believe is true, and could hurt us if it isn't. Anti-Roll Control implies that the car will not roll, and therefore cannot ever flip over."
So, with the lawyer earning his £3489057495 a minute salary, ARC and all its impressively named glory became ACE, Active Cornering Enhancement. All because "When you make something idiot proof, they'll find a better idiot."
While technically, it should be a good selling point...
I still wouldn't trust any advertising campaign that claimed "new and improved, no more explosions this time, honest!".
Most people probably aren't very aware of the various "laptops burning your crotch with acidic flaming goop" stories, so it's probably best not to call attention to it even when progress is made on cutting down the average frequency of exploding.
I love the idea of a load of Brummie engineers sitting around, trying to think of a new name for the system, before somebody asks "Why not just call it 'Ace'?"
Pardon my ignorance, but I don't recognize the acronym. 'Urethane varnish' is the best possibility I can come up with, and that's a rather strange thing to put on a computer case.
Samsung pledges X-series laptops 'will not explode'
The Original Ash
Land Rover Discovery #
Posted Friday 4th September 2009 13:16 GMT
A little story for you:
Once upon a time, there was a UK off-road vehicle manufacturing company called Land Rover. This company made several styles of off-road vehicle, from the basic, stripped down and rugged Defender all the way up to the full-featured and comfortable Range Rover. In between these two was a comfortable yet capable off-road vehicle called the Discovery. Discovery was fitted with a device called ARC, the acronym for Anti-Roll Control. This system allows the suspension to dynamically adjust the resistance in each shock absorber, preventing the very heavy body of the vehicle from rolling in the corners.
Unfortunately, some mean old Lawyers came to ruin their fun. "ARC" needed to be renamed! " People will believe anything," the lawyer says "and we mustn't tell them something which they believe is true, and could hurt us if it isn't. Anti-Roll Control implies that the car will not roll, and therefore cannot ever flip over."
So, with the lawyer earning his £3489057495 a minute salary, ARC and all its impressively named glory became ACE, Active Cornering Enhancement. All because "When you make something idiot proof, they'll find a better idiot."
I hope none of these batteries ever explodes.
Steve X
ceramic batteries? #
Posted Friday 4th September 2009 13:28 GMT
So no smoke, just shrapnel, then?
Stuart 14
I for one #
Posted Friday 4th September 2009 13:52 GMT
I for one will miss our exploding laptop overlords.
Another Anonymous Coward 1
Hrm.. #
Posted Friday 4th September 2009 14:31 GMT
While technically, it should be a good selling point...
I still wouldn't trust any advertising campaign that claimed "new and improved, no more explosions this time, honest!".
Most people probably aren't very aware of the various "laptops burning your crotch with acidic flaming goop" stories, so it's probably best not to call attention to it even when progress is made on cutting down the average frequency of exploding.
Martin 19
@ The Original Ash #
Posted Friday 4th September 2009 14:58 GMT
I love the idea of a load of Brummie engineers sitting around, trying to think of a new name for the system, before somebody asks "Why not just call it 'Ace'?"
Anonymous Coward
UV coating? #
Posted Monday 7th September 2009 09:17 GMT
Pardon my ignorance, but I don't recognize the acronym. 'Urethane varnish' is the best possibility I can come up with, and that's a rather strange thing to put on a computer case.
Filippo
"does not explode" #
Posted Monday 7th September 2009 09:17 GMT
It's sure nice, but it still won't look good on a brochure.
Giles Jones
Great choice of material #
Posted Monday 7th September 2009 09:17 GMT
Why not use glass and maximise the fragility of the battery?