... it doesn't appear to play mp3s, 1.65m is bollocks, PoC is rubbish (if I want a walkie talkie, that's what I'll be using) and 250 quid is way OTT.

Besides which I'm a fairly hardcore cross country MTBer and I have never managed to damage a phone yet, despite always taking one with me and falling off quite a lot (also a member of the 'I broke my ribs and it really really hurt' club), so although it would look sexy nestling in my camelbak, I can't really see the point.

If it was cheaper, I'd buy one for the looks (it's also available in a rather more fetching black and grey colour scheme), but at that price you can sod off.

Mind you, if I was the type of 'all the gear but no idea', extreme sports twat that happily drops 300 quid on a pair of Oakleys, I'd probably buy it, so I guess that's where the market will take off.