If they'd complained about the fact that what's in the advert has nothing to do with how the game actually looks, I'd say they have a point.

But for crying out loud, they're shutting the barn door after the horse have not only escaped, but grown old and died! If they don't want violence condoned as an option they shouldn't air the damn daily news about the world around us. They allow news stations to advertise REAL death with REAL bodies with REAL guts strewn over the road, but they won't allow this? I don't mind not glorifying violence, but I certainly do mind the obvious double standard the ASA and other agencies seem to have about the whole thing.

Where the hell do they FIND the people who make these asinine decisions at the ASA? Some geriatric or psychiatric hospital with no access to TV past 1950?