I just can't see how anything over such a short time frame can be regarded as accurate, but I do think bluray will win this format war eventually given the recent press.

As a PS3 and XBox 360 owner it didn't particularly concern me which format ended up on top, I could have easily bought a $100 addon for my XBox if it had gone the other way.

What I do think was stupidly short-sighted was the movie and tv studios that released exclusively on one format only, and did so well before it was clear which format was even close to winning.

Still nothing will stop them from switching formats, but the chances are shows like BSG have missed their target audience and will do so too late if at all.

Having said all that, these numbers could simply be the result of HD-DVD owners not seeing anything they like recently, and Bluray owners picking up some of the more recent blockbusters. A couple of HD-DVD only blockbusters next month could easily swing the numbers back the other way - and that's why I think anything less than a 3 - 6 month study is anything but accurate.

Seeing as many studios only backed one format, it's all about which movies are released when. Obviously in the last few weeks the better single format movies have been bluray.

What would be a more significant indicator of the impending doom of HD-DVD would be the sales of the actual hardware falling by similar numbers.

I also don't understand how consoles could be left out of the equation if anything as drastic as the end of a format is in question. The PS3 in particular deliberately included a bluray drive because Sony wanted and expected it play a significant role, and marketed the console as much as a movie machine as a games machine. The PS3 was their "cheap" bluray player until very recently.