The little gizmo that goes 'down there' is presumably sort of pod-shapped.. so why not rename it to iPod?

Then just drop a note off to Apple saying the ads are for iPods not iGasms, and everything will be cool (until someone from Apple decides to buy one).

As for Apple not making good computers, you're having a laugh right? Look 2% of the IT market can't be wrong..

As for the Walkman thing - remember that eventually Walkman became as generic a name as Hoover (in the UK Hoovering means Vacuuming). Towards the end of the age of the CD player hardly anyone actually bought a Sony Walkman.

I know companies spend millions trying to prevent their brand names from becoming generic language, but eventually it happens. One day googling will just mean using a search engine and iPod will just mean MP3 player - if it doesn't then Apple have got a lot more to worry about, because it'll mean something has replaced their product as the defacto choice.