Got my Freesat setup working (Humax FOXSAT-HD) last week.

I've staunchly refused to get Sky - I'm not paying up to £50 a month for TV, I'm not interesting in football and if I want to see a film I'll go to the Cinema.

News International/Sky must be "bricking" it over this new service.

I've been spreading the word at work and I know several people who are thinking of binning Sky now that there is an alternative that will offer 200+ channels by the end of this year and several HD channels. The alternative free service from Sky will never compete unless they include the HD content.