Perhaps those narrowing lines suggest that other than technophiles, who will always be early adopters, the general public really couldn't give a crap about BD? I wouldn't be surprised if the format never gets close to DVD penetration (hur hur).

Not to mention that presumably about 90% of those players are PS3s. I wonder how many are actually in active use as movie players?

Sorry, I'm a sceptic. It's just it always seems that companies/"advocates"/whatever only put out propaganda saying "we're awesome" when their product is failing. I'm pretty much downloading my movies already (through iTunes, obviously...) so I don't think I'm ever going to be in the market for BD.