It'll sell. It's pretty and has the right brand name behind it. No more is necessary. After all, the iPod wasn't the best MP3 player when it was launched, in terms of price or features.

It's not aimed at the discerning techie crowd - it's aimed at the MUCH larger mass market. After all, I bet nobody whining about lack of features here buys Nike trainers - but they sell in huge amounts simply because of the brand name.