"You get what you pay for?" So 4x1gb of 800MHz DDR2 fully buffered ECC memory instead of 2x1gb costs £320. Let's see what sort of 2gb memory I can get for £320? Well Overclockers has NOTHING on sale that's 2gb and costs £320. The closest would be Corsair 2GB DDR3 Dominator 1800C7DF Twin3X (2x1GB) (TWIN3X2048-1800C7DF) but with Apple you get what you pay for!

How about the additional hard drive? Apple will charge you for a 1TB 7200-rpm Serial ATA 3Gb/s £270. This is £115 more than the most expensive 1TB drive with that specification I can find but you get what you pay for!

I could go on through their entire spec with this ill informed article claiming you get what you pay for when if you buy the exact same components in an Apple yourself and build it it costs less than half what Apple charge. That's a fact. Stop the fawning commentary that suggests Apple are in any way like Aston Martin. Those cars have bodies which are individually panel beaten, they even have plaques in them saying who made them.

Apple simply use standard components you can buy anywhere and are put together in mass production facilities. The mark up is for the name, the brand, and the case (which is a rip off compared to everything else too).