Reg Hardware

Post: The ASA don't actually seem to know their bum from their elbow

Anonymous Coward

The ASA don't actually seem to know their bum from their elbow 

In Advertising watchdog okays 'gaming equals early grave' ad

Apparently during the AM C4 comedy slot there's little chance of small children seeing the adverts (and health campaigns)...

...so their parents don't watch programs that aren't aimed at children but don't have inappropriate content when they have a toddler in the room, apparently.