Apparently during the AM C4 comedy slot there's little chance of small children seeing the adverts (and health campaigns)...
...so their parents don't watch programs that aren't aimed at children but don't have inappropriate content when they have a toddler in the room, apparently.
Post: The ASA don't actually seem to know their bum from their elbow
Anonymous Coward
The ASA don't actually seem to know their bum from their elbow →
Posted Thursday 19th March 2009 16:25 GMT
In Advertising watchdog okays 'gaming equals early grave' ad
Apparently during the AM C4 comedy slot there's little chance of small children seeing the adverts (and health campaigns)...
...so their parents don't watch programs that aren't aimed at children but don't have inappropriate content when they have a toddler in the room, apparently.