I'm not sure it is, people generally don't seem to see the TCO of a mobile phone over an 18/24 month contract, they just see it as a monthly service charge for their call plan, with a 'free' phone, not realising they're subsidising their phone throughout the contract. So maybe taking this model forwards for netbooks, or 'Booklets' as Nokia want to call them will open up the market a bit more by softening the financial cost of a getting one initially, even though the TCO throughout it's life is likely to be higher (the TCO of the nokia is 729 Euros for a two year contract....). However for the booklet 3G, i would imagine the main issue being asking people for 250 euros, then a monthly charge on top.