People pointed and laughed at the first iMac because it had no floppy drive and lacked anything other than USB ports—none of the old Apple-proprietary serial interfaces were included. Prior to the iMac's release, *nobody* was really pushing USB at all; you could count the number of useful USB peripherals on the fingers of your left elbow.

Apple don't do new *technology*, but they do take risks. (Mac Cube, anyone? Apple TV?) Hell, even the first iPods and iPhone were derided—the latter didn't even come with 3G or MMS support in its original incarnation! Who's laughing now?

Apple is all about the user interface. That's what they do. It's not magic. It's not even a secret. They don't give a shit about hardcore corporate sales—that's what Windows is for. (It's also why all those "Windows has 90%+ of the market!" stats are utterly misleading: those stats invariably include the millions upon millions of PCs sitting in offices around the globe. Apple don't sell to that market and aren't interested in it. The *correct* stat is *consumer* market share.)