No DIVX, no MPEG2, so me, a Joe Sixpack can't be sure if it plays or not because I don't know my EMPIG 2 from my NPG4.5, but several digital cameras output DIVX and MPEG2 so lots of media won't play.

So fails at the first Question:

Q. "will it play my stuff?".

A. "Maybe, there's a good chance, possibly. Sometimes.".

No sale.

Next to the ease of use. I can select a TV channel and watch it, so I can select a video and watch that?

Q. "Can I just hit play and watch"

A. "Well no, you need iTunes and Sync from your PC"

No sale.

Q. "Does it screw me over like the iPhone screws its customers in favour of the AT&T lockin?"

A. "No definitely not, well, unless an upgraded iTunes needs an upgraded iTV, in which case you may need to accept a new EULA or lose the use....".

No sale.

Apple's really had it's day, now the DRM lock-in has gone on music, the players are too expensive and not that good compared to the opposition. They've lost customers with the iPhone upgrade, and Apple TV is self serving.